I don't know if this rage has swept the nation, but here in good old MA, there is now a proliferation of mattress stores. In Beverly (pop. 44,000) alone, there are three mattress stores within 1/2 mile of each other on the same strip of the commercial zone in the northern part of the city. And in Boston, the Buck a Book is now a Sleepys, the HMV music store is a Mattress Discounters, both in the Downtown Crossing area, which is populated during weekdays mainly with Financial District workers out on lunch and assorted tourists. Exactly what I would not think of doing either on my lunch break or on vacation, buying a mattress that is. Browsing music and buying cheap books and wrapping paper, both used to be on my lunchtime agenda.
So what's driving this shift? Why the explosion (which is up from zero in both cases) of mattress sellers? Has the demographic changed and it's been figured that 2007 will be the year that we'll all be replacing our mattresses. And how exactly does Beverly (again, pop. 44,000) decide which of the three to buy from? And why?
File it under conundrum, because it's slow today and I've nothing else to think about.